Basmati in the Indian subcontinent) is a variety of long, slender-grained aromatic rice which is traditionally from the Indian subcontinent. India exported 65% of the overseas basmati rice market, the Indian state-run Agricultural and Processed Food Products Export Development Authority. However, many countries use domestically grown basmati rice crops.
Basmati rice has a typical pandan-like (Pandanus amaryllifolius leaf) flavour caused by the aroma compound 2-acetyl-1-pyrroline. Basmati grains contain about 0.09 ppm of this aromatic chemical compound naturally, a level that is about 12 times more than non-basmati rice varieties, giving basmati its distinctive spicy fragrance and flavour. This natural aroma is also found in cheese, fruits and other cereals. It is a flavoring agent approved in the United States and Europe, and is used in bakery products for aroma.
Basmati rice has been enjoying a premium position in the global marketplace, which has reflected greatly on the growth of the market for basmati rice across the world. The high demand for basmati rice in Asian countries, with it being the staple food of most of the people, residing in this continent, has been supporting the global basmati rice significantly. With inventory prices going down steadily, this market is likely to keep a high pace of growth over the next few years.
Europe Basmati Rice Market was valued at $491 million in 2016 is expected to reach $615 million by 2023, at a CAGR of 3.2% from 2017 to 2023. Basmati is a long grain aromatic rice grown traditionally in the Indian subcontinent. This extra-long slender grain becomes twice its original size upon cooking, possessing soft and fluffy characteristics. Basmati rice is distinctive among other aromatic long grain varieties of rice, which possess superior aroma, delicious taste, and distinct flavor.